Sara Lee Corporation in 2011 - 2018 Words

MEMORANDUM DATE: 11/12/12 TO: Mrs. Sabine Turnley FROM: Team 5 (Jamie Briscoe, Bradley Veenendaal, Jessica Kolb, Rebecca Christie, Kody Lynn) SUBJ: Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? EXECUTIVE SUMMARY: In 2005, Sara Lee placed a strategic plan in action to transform the business into a more tightly focused food, beverage and household products company. This involved the divestiture of weak-performing business and product categories, which included eight business units. Although the divestiture would decrease Sara Lee’s revenues, it was believed that concentrating their financial and managerial resources on a smaller number of business units would be beneficial. Sara Lee struggled†¦show more content†¦Using our measures, weights, and the importance of the weight, we found that the five industries that Sara Lee occupies are fairly similar in attractiveness. The food retail industry is the most attractive and the international refrigerated bread industry is the least attractive. The food retail industry is the most attractive primarily because it has an extremely high market size. This industry is benefiting from the economic downturn because less people are eating at restaurants. Instead they are making more meals at home. Although this industry is benefiting from the economic downturn, there is a high risk of uncertainty. This is because of the competitiveness of the industry, economic factors, and emerging opportunities that the business unit will have to face. On the other side, the international refrigerated bread industry is the least attractive because of the global economic downturn. The economic recession affected this company particularly hard. Spain is the main country that supported this industry for refrigerated bread and got hit harder than other countries. Spain is also the only country that is looking to continue the want for refrigerated bread, whereas other countries are turning to fresh breads as its leading bread products causing the projected growth rate to decrease significantly. The business units represented in Sara Lee’s portfolio are highlyShow MoreRelatedSara Lee Case Study1074 Words   |  5 PagesOver the years, Sara Lee was broadly known for their catchy slogan of â€Å"Everybody doesn’t like something, but nobody doesn’t like Sara Lee,† which mainly pertained to the companies bakery group; but Sara Lee Corporation was so much more. The Sara Lee Bakery Group was a division of a larger Sara Lee Corporation which had product lines including such categories as packaged meats, coffee, tea, underwear, intimate apparel, body care, air care, shoe care and air fresheners. 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